This research aims to examine the relationship between electronic advertising (Advertisement Message, Advertisement Characteristics, Advertisement design) on consumer buying behavior
Data were collected from 384Mansoura University students .The research employed a quantitative research method and Linear regression analysis techniques to test the research hypotheses. The research findings highlighted that electronic advertising (Advertisement Message, Advertisement Characteristics, Advertisement design,) had a significant effect on consumer buying behavior.
El-tantawi, Dr.Heba Allah Tharwat Ibrahim. (2025). Investigating the Relationship Between Electronic Advertising and Consumer Buying Behavior (An Empirical Study on Mansoura University Students ). مجلة النيل للعلوم التجارية والقانونية ونظم المعلومات, 5(7), 1-25. doi: 10.21608/mnsli.2024.310211.1035
MLA
Dr.Heba Allah Tharwat Ibrahim El-tantawi. "Investigating the Relationship Between Electronic Advertising and Consumer Buying Behavior (An Empirical Study on Mansoura University Students )", مجلة النيل للعلوم التجارية والقانونية ونظم المعلومات, 5, 7, 2025, 1-25. doi: 10.21608/mnsli.2024.310211.1035
HARVARD
El-tantawi, Dr.Heba Allah Tharwat Ibrahim. (2025). 'Investigating the Relationship Between Electronic Advertising and Consumer Buying Behavior (An Empirical Study on Mansoura University Students )', مجلة النيل للعلوم التجارية والقانونية ونظم المعلومات, 5(7), pp. 1-25. doi: 10.21608/mnsli.2024.310211.1035
VANCOUVER
El-tantawi, Dr.Heba Allah Tharwat Ibrahim. Investigating the Relationship Between Electronic Advertising and Consumer Buying Behavior (An Empirical Study on Mansoura University Students ). مجلة النيل للعلوم التجارية والقانونية ونظم المعلومات, 2025; 5(7): 1-25. doi: 10.21608/mnsli.2024.310211.1035
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